Durham is one of the most successful and trusted law offices in the Nashville area. Part of “the fame” that Bart’s law offices have garnered is very much due to a constant and always new advertising campaign produced by Apple Productions of San Antonio. While the campaigns have remained consistent in style, Bart understands television as a medium and has allowed and even championed the campaign of at least 6 new spots per year.
As a package deal, Apple and I spend a one and a half week period producing half-a-dozen creative “slice of life” spots. This means that we’re shooting while “scripting” during each day-long shooting schedule. The locations are locked and the talent has been picked, but the actual client’s injury story VO and the actual day-shoots are roughly completely un-scripted until that shooting day. This fast-paced production style trained me to think fast on set with both camera and blocking.
Below are just a few of the creative spots I’ve helped produce under Apple Productions for Bart Durham as both cinematographer and editor.