Client: Bart Durham Law
Bart Durham is one of the most successful and trusted law offices in the Nashville area. Part of ‘the fame’ that Bart’s law offices have garnered is very much due to a constant and always new advertising campaign. While the campaigns have remained consistent in style, Bart understands television as a medium and has allowed and even championed the campaign of at least 6 new spots per year.
As a package deal, we spend a two week period writing and producing roughly half-a-dozen creative spots. These spots then cycle throughout the year to keep the brand “always on” without becoming “stale bread”.
I’ve had the pleasure of teaming up with them on many of their television spots over the last few years. This is a great example of the potential for “planning” to really get you the most from your advertising spend. Grouping many spots into a single production period gets Bart enough commercials to stay on television throughout the year, without the typical astronomical costs that would be associated with such a large campaign.
Below are just a few of the creative spots I’ve shot for Bart Durham…
Bart Durham Law has matched their legal talent with a strong and consistent television ad campaign, making the brand a “house-hold name” throughout Nashville. Whether people love or hate the spots, the first name anybody thinks of when they need a lawyer in Nashville is “Bart Durham”.
If you’re interested in how you can save money by packaging multiple productions, please feel free to contact me.