Client: Bart Durham Law
Bart Durham is one of the most successful and trusted law offices in the Nashville area. Part of ‘the fame’ that Bart’s law offices have garnered is very much due to a constant and always new advertising campaign produced by Apple Productions of San Antonio. While the campaigns have remained consistent in style, Bart understands television as a medium and has allowed and even championed the campaign of at least 6 new spots per year.
As a package deal, Apple and I spend a one and a half week period producing half-a-dozen+ creative “slice of life” spots. This means that I’m sometimes having to shoot while “scripting” during each day-per-spot shooting schedule. The locations are locked and the talent has been picked, but the actual client’s injury story VO and the actual day-shoots are roughly completely un-scripted until that shooting day. This fast-paced production style trained me to think fast on set with both my camera and my copy.
Below are just a few of the creative spots I’ve directed and/or shot/scripted for Apple Productions and Bart Durham… (pardon the youtube, I’m linking directly to BD’s official youtube channel so as to give them the views.)